Misleading advertising

December 1, 2013 Facebook Twitter LinkedIn Google+ Member News

In the UK the carpet cleaning industry continues to grow and grow, new businesses are springing up all over the place, many without the correct equipment, training or insurance.

As we all know Britain is struggling, the cost of living seems to increase while the wage remains the same, luxury items such as flat screen TV’s and sofas have now become very affordable, however when it comes to selecting good quality trades people the public still seem to be booking on price rather than quality or reputation.

The other day I was looking through Google to see what my local competitors were doing in terms of advertising, to my horror I noticed a well established local firm advertising 50% savings on Google adwords, so I decided to investigate.

When i visited their website they had some examples of their prices, all the prices at first looked cheap until you started to read all the finer details!

For a start none of the carpet cleaning prices included VAT, the price advertised was a starting price and was based on an “average sized house” with no furniture in it. Plus if you wanted to have your carpet pre sprayed then that will cost you an extra £10 plus VAT.

I personally think this method of advertising is misleading and wrong, like many honest carpet cleaners I feel if you are going to advertise prices then do so but don’t advertise a price and service which doesn’t really exist. This is just a step away from bait and switch tactics used by this disgraceful lot …



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Professional Carpet cleaning in Aldershot, Fleet, Farnborough, Camberley, Guildford. We also offer upholstery cleaning service, Leather cleaning and restoration service, automotive cleaning service and more. We offer probably the best value for money service in the area! Never book a carpet cleaning based on price, our service is based on quality, excellent results and 100% customer satisfaction! Visit our website for more information
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My website: - Russ Chadd